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Yoplait "Peel"

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    IronClaw
Iron Claw is an Emmy Award winning full-service production company in Los Angeles that specializes in integrating design and visual effects with live-action photography. We make television commercials, network promos, television VFX, video game trailers, as well as interactive marketing content and environmental/experience design projects. Iron Claw handles all aspects of production - from shooting and editorial to animation/VFX and finishing - all under one roof. Our goal is to provide best-of-class creative services for all media, today and tomorrow.
Frozen fruits impossibly peel from one another to promote Yoplait’s new smoothie product. We relied heavily on pre-visualization to get the motion approved, and then textured, lit/rendered with the help of a great team here at Iron Claw. Thanks everyone involved!
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