William Hill UI + Footage Treatment Showcase
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William Hill uses state-of-the-art stats technology and detailed analysis to cover every angle of sport. Cutting Edge Sydney recruited me to art direct + motion design a treatment that injected these ideas visually straight into the players.
The result is an intricate techno-beauty, with players gracefully emitting detailed streams of data.
Showcase + Music by Jeremy Mansford
Full project and full credits cuttingedge.com.au/project/william-hill-own-the-moment/