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What is stress?

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    Device

Device is an audiovisual design studio based in Barcelona.We focuse on direction and art direction for design, motion graphics, audio and installations.We work with different styles we consider opposites, that interrelate to one another, generating our whole body of work. That's why we symmetrically divided our website into the white and black side.

WHAT IS STRESS is one of the videos we made for Evermind, the new app developed by Alpha focused on teaching professional teams how to achieve a higher living quality by reducing their working levels of stress using scientific-proven techniques such as Cognitive Behavioural Therapy, Mindfulness and Meditation.

Acting as the main character in the story, the white ball makes us an introduction to Evermind’s core concepts. Performing as the individual in society, our protagonist explains us the app’s main goal: overcoming stress by managing the factors which usually provoke it, the "stressors" (read: tight deadlines, excessive self-demand, traffic jams…). Travelling around a highly abstract universe, the white ball progressively collides with the “stressors”, identified with an anguishing curved-texture, the ones which block our protagonist’s movement and harm its inner balance. Depicting only synthetic shapes along with a colourful and warm graphic style, the story aims to symbolically convey the benefits that the Evermind app can bring to increase the wellbeing and success of any professional team.

FULL CREDITS:

Client: Evermind
Directed by: Device
Creative Direction: Pol Solà, Marcello Buselli
Producer: Nicole Woodman
Art Direction: Pol Solà
Storyboard: Pol Solà
Illustration: Pol Solà
Animation: Eze Matteo
Edit & Compositing: Eze Matteo, Pol Solà
Sound Design: Raül Peix

Evermind Team: Jaco Stackhouse, David Bonas, Melissa Lang
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