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W CHANNEL IDENT 2016

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    inkandgiants
Details about the ident: http://inkandgiants.com/portfolio/w-channel-ident

Following on from the success of the W channel rebrand by Art & Graft, our friends at UKTV approached us once again with an exciting opportunity, to create a new ident that will work well with the existing idents and that will take the viewers to a continuous journey through places and moments anywhere and anytime.

The technical challenge was to explore different techniques to create the ident besides live action filming. We explored a few including 3D camera projection mapping and mixing photography and 3D elements. After a couple of rounds of experiments, we eventually decided to push for a hyperreal to a photoreal full 3D approach. This way we can recreate existing locations from anywhere as well as create new ones.

CREDITS
Client: UKTV
Creative Director (UKTV): Scott Russell
Head of Design (UKTV): Peter Allinson
Producer (UKTV): Celia Bayne

Directed and Produced by: Ink and Giants
Lead 3D Designer: Peter Tomaszewicz
3D Designers: Peter Dobes, Dianne Dela Torre-Dobes and Monika Malyjasiak
Effects and Compositing: Dianne Dela Torre-Dobes
Music and Sound Design: UKTV
Producers: Susanne Freyberg and Peter Dobes
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