VOLVER / Rebranding 2014 / ID 20 años
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In celebration of the 20th anniversary of the Volver channel, we proposed a new branding that plays with the dimensions of time and experience. In Spanish, volver means “to return.” As such, we explored the concept of time by animating a logo that penetrates infinite spaces. Beginning in 1994 when the channel first came to life, and moving dynamically through to the present, we invited viewers to both return to the familiar and discover the unexpected.