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VOLVER / Rebranding 2014 / ID 20 años

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    Pedro Estanga
Collaboration + Creativity PES is a motion studio specializing in integrating fresh ideas, creativity and experience. Our formula for success comes from the unbeatable combination of Creative Experimentation and Collaboration. Our team of creative, passionate designers, illustrators, animators, and CG and motion artists collaborates to bring live festivals, renowned brands, classic children's stories and global campaigns to life. From offices in Chicago and Buenos Aires, PES offers a collaborative multicultural perspective to our clients in the advertising, internet, broadcast, film and entertainment industries. Let’s work together! Check us out: Website: https://www.peslab.com/ Vimeo: vimeo.com/peslab Behance: behance.net/PESLAB
In celebration of the 20th anniversary of the Volver channel, we proposed a new branding that plays with the dimensions of time and experience. In Spanish, volver means “to return.” As such, we explored the concept of time by animating a logo that penetrates infinite spaces. Beginning in 1994 when the channel first came to life, and moving dynamically through to the present, we invited viewers to both return to the familiar and discover the unexpected.

http://www.peslab.com.ar/work/rebranding-2014



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