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TVB Jade Channel Branding

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We were proud to be selected by TVB, Hong Kong's largest television network, to rebrand their dominant channels - Jade, Pearl, and J2. They requested modern update for their evolving brand and audience, and we were give the creative flexibility to upgrade their look.

For TVB's flagship channel, Jade, we used primary shapes and colours to not only reflect the original brand identity, but also to emphasise its principal position in the industry. With the geometrical prisms and spheres, we simulated fluidity and rigidity to emulate the established channel's adaptability in progressive environments.

The rebrand was well-received, and we couldn't have been happier with our partners and project.
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