The Samsung phone is the instrument of instruments - advertising

Login in to favorite
The brand Samsung, for its next advertising campaign, declines Aristote's quote : "the hand is the instrument of instruments". The hand is the first Man's tool, allowing in its prolongation, to use all the features / all the tools of the smartphone Samsung. The idea is to illustrate the Samsung phone's versatility and its several capabilities through a dream spot.

This advertisement highlights a suitcase similar to the Mary Poppins' one. Even if it is nos very lage, this luggage is able to carry an abundance of different kinds of objects. It symbolizes the Samsung phone and its capacity to contain all your memories and your dreams.
Read more


Motion Designer Audrey Dupré Aurélia Soyez
Producer Romain Rouillé
Music Composer Pierre Fontbonne