The Future Laboratory - Brand Films

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    Paul Mumford
Independant design & moving image practice developing audiovisual image-making. We explore visual cultures, technology & the modern identity to develop new and existing communication strategies together with brands, agencies and artists. Our approach combines ongoing research into design process, procedural workflows, generative graphics and VFX tools to create distinct image making and visualisation approaches. You can find our creative development, art direction and motion graphics in work situated across screens and spaces of all forms, from films and campaign visuals to installations and multi-sensory immersive experiences.
A series of audiovisual films exploring different research processes and practices.

Commissioned by the Future Laboratory, a future trends forecasting company based in London. Developed to be used as part of the brands website re-launch in 2017, the films explore the topics of strategic research, ethnography, multiple states, communications mapping, synchronicity and the curation of knowledge.

Client – The Future Laboratory
Direction – Paul Mumford
Production – Annie Kwan & Paul Mumford
Sound Design – Tim Cowie
3D Animation – Paul Mumford, Peter Tomaszewicz & Chanikul Dechpholkang
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