TF1 Bumpers 2015
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NAKED © was tasked with creating the bumpers for TF1. The main idea for this broadcast campaign was to come up with original and captivating eight-second bumpers that would surprise the viewers. Two versions of each bumper were created: one to lead in the commercial block, and another to lead out of it and come back to the TV program. On French television, it is compulsory to have clear visuals leading in and out of commercial blocks. In order to stand out amongst other broadcast campaigns, NAKED © used high quality graphic and motion design as the keys to create fresh and entertaining bumpers.