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Subterranean Travel - Promo film

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    workbyprocess
Process Moving Image is a full service moving image studio established in 2014. We are creatively led with design and technical excellence at the heart of our approach.
Client: A well known subterranean travel provider
Agency: ITN Productions
Art Director: Marc Ortmans
Producer: Emma Stainton (ITN)
3D, Design, Animation: Process

We were initially approached by ITN to provide design work / direction for an event launch by a very well known subterranean travel provider who we can't mention by name.

Initial creative talks had been based around the airbrushed textures and colours of early 20th Century travel posters. Spotting a chance to push this aesthetic into a new place, we developed and delivered ITN Productions a 3D animation that surpassed initial expectations. We submitted a short test (which the client loved) and then we had the green light to continue the work in this manner.

As well as the animation we provided a large body of flat design assets that have gone on to form the visual identity for the campaign - in use by various communications agencies in development of websites / print collateral etc.
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