Star India - Cricket Live 2016

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    Bolder Creative

Brighton based design & advertising agency dedicated to crafting high-end TV commercials, motion graphics & visual campaigns.


With viewership in excess of 100 million, the World T20 2016 tournament
is one of the biggest sports events in recent years.

As part of a 4 way pitch, Bolder Creative won the contract to create the main title
sequence and all the other in-programme assets and graphics.

We set the T20 in a world where the players are cast as superheroes and their entrance, via comets travelled from around the globe, is used as a metaphor for the competing teams arrival at the tournament.

Once these comets have crashed inside the stadium, our hero characters are formed from organic generative particles.

We took three key players from the T20 tournament; Chris Gayle, Lasith Malinga and MS Dhoni, and clad them
in sci-fi organic mecha suits of armour which 'power up' before they release their energy.

The sequence then showcases key iconic action shots from T20, set in a futuristic
stadium to bespoke sounds effects and audio track.

The electrifying and illuminating sequence finally resolves to a custom made logo.
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Agency Bolder Creative


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