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Sky Arts HD Ident

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    Luke Busby
I am an Electronic Music Producer turned VFX Artist/ Art Director. Currently Freelancing in and around London. As an electronic music producer I worked with a diverse array of musicians from Frou Frou's Guy Sigsworth and Imogen Heap, Kate Havnevik, Metronomy, M.I.A. and Camille. In December 2007 I left music production to pursue Motion Graphic Design. I have been working in the industry for over seven years now. My commercial work has involved the production of 3D and 2D animations for advertising, broadcast, product development and for use in live productions such as projection mapping and club visuals. Even now my responsibilities often see me creating sound and music for projects. I also completed an MA in animation and motion graphics so as to explore other more personal avenues of motion design that can sometimes be hard to achieve when working full-time.
This is a 3D animated ident for the Sky Arts television channel. In an old, neglected, Victorian house, letters constructed in the style of antique objects reveal the word ‘ARTS’.

Directed by: Luke Busby
Music: Sky Provided/Unknown
CG: Luke Busby
Editing / Compositing: Luke Busby

Cinema 4D
Maya, Mental Core
After Effects
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