P&O – Disneyland Competition

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    Ashley Hyatt
I'm Ash, a Freelance 2D & 3D Graphic/Motion Designer based in London & Surrey, UK. Originally employed in print and production following an education in typographic design and having worked at agencies both large and small, I developed a wide range of skills working across numerous areas of design. As the industry evolved and shifted towards digital design I adapted my skills to suit with a focus on motion graphics. I have developed a varied skill set utilising Adobe Creative Cloud, using After Effects and Cinema 4D, along with a wide range of plug-ins including X-Particles, Octane Render and Red Giants Trapcode Suite. I also have many years of experience using Photoshop to carry out image retouching and a wealth of knowledge using Illustrator and InDesign. Always keeping up-to-date with the latest technology, I am well-versed in using Mac and PC.
This campaign was for a month-long annual competition organised by P&O Ferries in collaboration with Disneyland Paris. Children submitted homemade videos on a specific theme through P&O’s Facebook page and winners were decided at the end of the month.

This year’s competition had the theme ‘You’ve Got Magic’ and the marketing campaign was to be relatively more polished than previous years. It involved creating the look and feel of a kids TV show combined with the excitement of X-Factor. Highlights of entries would be weekly but the announcement of the winner would be in a winners reveal video at the end of the month.

I developed a video introduction that features an animated magic wand which appears on the screen and shoots magical particles at the camera, which I created using Cinema 4D and X-Particles. The particles then animate to form a silhouette of Mickey’s head, which again reanimates to form the title. The renders were then placed into After Effects for post-editing and colour correction.
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