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OnStar Seasonal Animation – Autumn

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    Ashley Hyatt
I'm Ash, a Freelance 2D & 3D Graphic/Motion Designer based in London & Surrey, UK. Originally employed in print and production following an education in typographic design and having worked at agencies both large and small, I developed a wide range of skills working across numerous areas of design. As the industry evolved and shifted towards digital design I adapted my skills to suit with a focus on motion graphics. I have developed a varied skill set utilising Adobe Creative Cloud, using After Effects and Cinema 4D, along with a wide range of plug-ins including X-Particles, Octane Render and Red Giants Trapcode Suite. I also have many years of experience using Photoshop to carry out image retouching and a wealth of knowledge using Illustrator and InDesign. Always keeping up-to-date with the latest technology, I am well-versed in using Mac and PC.

Working from rough storyboards, I had a lot of freedom to develop characters and styles for the animation.

 

Based on similar watercolour looks used on static imagery for emails, I adapted the look and feel to work in an animated environment. The fast-moving textures and animated brush strokes made the whole animation feels like it was continually being painted as the story unfolded.

 

Once finalised, I then adapted to five different European versions with their own titles and voice-overs in their respective languages.

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