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Ogilvy ID

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    Guilherme Todorov
Motion Designer from São Paulo, Brazil currently under relocation.
I had the idea to animate the Ogilvy logo last year, as a way to force myself to learn a tiny bit of traditional animation and because it was a cool match for the brand. The concept came from the idea to blend David Ogilvy's craftsmanship vision for Advertising and the flow of his own signature. I sketched the line work in Flash (which is perfect to get quick and smooth feedback from the animation), cleaned up and painted in Photoshop (which is not great for speed but perfect for actual drawing) and then took it to After Effects for post and camera work.
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