Nike LunarEpic Flyknit Summer

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vibrating molecules in air
In this second phase of Nike's LunarEpic launch campaign, the shoe has arrived on Earth bringing with it otherworldly powers. Roads curve and stretch seemingly into infinity. Impossible runs suddenly feel effortless. Gravity is nonexistent.

This was our sixth project with the amazing team at Nike. Working with them and Blacklist, it was our task to take Nike's creative strategy, and then conceive and develop a narrative and visual structure for the brand film around the tagline 'run forever'. The manifestation was a 45s film and sound design (created by CypherAudio), key print and digital 'hero' visuals, social media clips and a large-scale track and field dome installation. The process with Nike is always incredibly collaborative and exciting.

For more, check out the process video here: https://vimeo.com/178641278
and our Behance page here: https://www.behance.net/gallery/41632159/Nike-LunarEpic-Flyknit-Summer?


Client: Nike
Global Brand Communication Studio EP: Noah Stanik
Global Brand Communication Studio Producer: Meagen Moore
Global Brand Design, Running Art Director: David Brady
Global Brand Design, Running Studio Manager: Denise Wild

Production Company: Blacklist
EP: Andrew Linsk
Producer: Karen Lawler
Production Studio: Tendril
Co-Directors: Chris Bahry of Tendril & Tom Crate of Frame
Executive Producer:Kate Bate

Producer: John Szebegyinszki
Storyboards: Greg Boychuk
Editor: Tom Crate
Pitch Concepts: Chris Bahry, Evaldas Cesnavicius, Wojtek Szklarski
3D Artists: Alasgar Hasanov, Alexandre Veaux, Florent Arnould, Christoffer Bjerre, Marcelo Souza, Will Sharkey
FX: Alasgar Hasanov, Marcin Porebski
Lighting and Render: Alexandre Veaux, Marcelo Souza, Christoffer Bjerre, Lorne Kwechansky
Additional 3D Artists: Christian Hecht, Ben Pilgrim
Compositing: Chris Bahry, Alexandre Veaux, Lorne Kwechansky
2D Animation: Leo Mateus, Marissa Godwin
Music and Sound Design: John Black of CypherAudio
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