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MTV - Móv3l Opening

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    Thiago Gianni
Móv3l is a new variety tv show from MTV Brazil which mixes music, lifestyle and pop culture into a faux-reality-show format, with 3 hosts crossing São Paulo in a stylish motorhome.

MTV contacted me to produce the show package, including the branding, as well as the visual customization of the motorhome itself. Based on the references provided, we developed a visual language that is both urban and fun while trying to escape a bit from the usual graffiti look by using a more vector-oriented approach. The opening has a very simple and straight-forward story, depicting a ride through the show's main themes.

It's always a delight to work with MTV and this time it had a special 'something' as it was my first project as a one-man-production company. I was very fortunate to be able to gather a team of my favorite people ever, which made the whole process remarkably smooth and fun.


Credits

Client: MTV Brasil
Client CD: Vinícius Prado
Production Company: Steka
Director: Thiago Steka
AD: Eric Pautz
Design: Eric Pautz, Mariana Ikuta
Animation: Thiago Steka, Ricardo Drehmer
Sound: Thiago Gautério (fita.nu)

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