MTV Brand Pack

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A1 is a Design and Animation studio working from Buenos Aires to different parts of the world. It is also the challenge to create and learn. The opportunity to tell different stories. We are designers, animators, illustrators and a lot more. We are fortunate to do what we like and do it almost every day.

In all cases, the goal is always the same, communicate an idea. Find the balance between an innovative visual proposal and a solid conceptual foundation. We develop creative and effective solutions, different for each case.

Through the years we work for Big Clients like: Nickelodeon, Nick Jr, MTV, VH1, Disney, Disney XD, Marvel, Pixar, Lego, Discovery, TLC, Home And Health, Vans, and Motorola among others. At the same time we have a lot of little friends we work with, some of them are: Massacre, Poseidótica, Los Mundos, Arhat Brewing and many more.

MTV UK nos encargó la siguiente tarea: expandir el nuevo look and feel del canal. Crear un toolkit que aporte estructura y parámetros, piezas fundamentales para generar contenido de forma consistente y cohesiva.
El resultado es un pack simple, moderno y flexible. El desarrollo gira alrededor de varios ejes: una paleta de color muy fuerte, movimientos dinámicos, con mucha actitud y un uso elegante de la tipografía.
Helvetica, una belleza sin tiempo.

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Broadcast Design