Loops for Mtv Rebrand 2015

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Váscolo is a multidisciplinary agency specialized in audiovisual communication.
For more than 10 years we have been working from Buenos Aires all over the world,
with passion, professionalism an enthusiasm to give every project a unique and authentic identity.
We are a versatile group of designers, Illustrators, animators, cinematographers
and producers, that share the same simple principle: focus all our energy to offer the best result.

MTV chose us and other latinoamerican motion graphic studios to take part of a special project for their 2015 Rebrand. We developed many loopeable animations that MTV viewers all over the world could pick and play with, having fun combining them and therefore being an active part of MTVs new branding. We're really happy of being part of this innovative and interactive project that finds his new identity in each region.

MTV nos eligió junto a otros estudios de Latinoamérica para realizar un proyecto especial para su Rebrand 2015. Desarrollamos varias piezas loopeables para que sus televidentes a lo largo del mundo jueguen, mezclándolas a gusto, y sean así, protagonistas de este rebranding. Estamos muy contentos de haber participado de este innovador e interactivo trabajo, que en cada región, encuentra su propia identidad.

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Crazy Sound FXs by: www.apretarec.com/

At Váscolo:
Executive Creative Director: Martin Schurmann
Animation Director: Ernesto Reyna
Art Director: Florencia Tasso, Andrés Molteno
Design: Micaela Podrzaj, Andrés Molteno
Animation: Andrés Molteno,
Producer: Natalia Giuliano

Creative VP: Sean Saylor
Creative Director: Nacho Gil
Sr. Creative Manager: Josefina Marfil
Creative Producer: Delfina Chiesa
Art Director: Maxi Borrego
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Broadcast Design