Life ammos tvc
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LIFE AMMOS is a tvc commercial that aims to prevent and reduce waste smoking on beaches.
We were asked to create a fresh look animation which will target both young and older ages.
So we used different kinds of ashtrays to mimic different kinds of beaches such as: deserted, exotic, crowded, sophisticated and beaches with alternative sunset.
Client : Life ammos
Agency : Minus ad+
Art direction : Constantinos Kilaris
Graphic design : Stathis Mprouzos
Motion design : Constantinos Kilaris
Sound design : Giannis Andritsopoulos