Lebron James - Nike For Everyone - Basketball Advert

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    Believe Studio
Believe Studio is a London based boutique creative studio specialising in high-end 2D and 3D motion graphics, design, and animation. Our team brings a wealth of experience in different sectors including sports, technology, factual, music, broadcast and film content. With an eye for design and visual storytelling, our team crafts bold, cinematic work for our clients.

This was a speculative piece we produced for Nike Basketball, in the hope our work would catch their eye, as they are a dream client of ours.

We wanted to capture the vibe, culture and aesthetic of 90’s street basketball, and combine that with modern animation techniques so we could link the past to the present day.

We also created a tag line that could be used for the campaign: ‘Nike for Everyone’ to show how the brand connects with everyone all over the world.

This project was created in Cinema4D, rendered in Redshift and the compositing was done in After Effects. Some of the knitting effects were done using X-Particles as well. The cloth simulations on the character animations were done using Marvelous Designer and Mixamo.

Full project here: https://www.behance.net/gallery/87528303/LEBRON-JAMES-NIKE-FOR-EVERYONE-NIKE-ADVERT
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