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KINEPOLIS ORGANIC PRE-SHOW

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    joan.moreno
Cape Rock was commissioned by Kinepolis (an international cinema theaters chain based in Belgium) to create three different pre-show experiences for men, women and children. At the same time, I was asked by Cape Rock to build up the three movies preceding the pre-show. It was a singular project because of the size of the final screen, where everything moves faster and the wide viewing angle, together with the surrounding audio, makes you feel inside the movie.


Here is the organic movie for all the films targeted to female audiences and also all kinds of "smart movies" and independent titles. For this movie we considered the spectator someone who enjoys the stories and likes to challenge their brain to get immersed into the script. We develop this piece in a soft organic way, telling a story about glowing seeds carrying and bringing the light and life to the Kinepolis star.
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