Jaguar I-Pace

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Frame drives Jaguar’s all-electric concept car forward and takes you on a hypnotic ride through an abstract and hypnotic universe to launch Jaguar’s all new electric sports car: the I-Pace Concept.

The film is directed by Tom Crate from Frame and all post production done at Frame.

Collaborating with our good friends from the production company Dirty Films and agency Spark 44 London, the film reveals features of the car and it’s noteworthy design through an aluring, infinitely zooming world, and in doing so pushes our understanding of what a car product film can be.

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Project stills