IREF 2018 - Open titles
IREF is an organization that created the « Best Franchisees & Partners of France » contest more than 30 years ago. The mark rewards the high-performance units of the major national brands in the french commercial landscape.
As every year, IREF choose for its contest a style/concept for its graphic identity. This year the graphic style chosen was « data environment ».
Inspired by a modern data universe and some organic movements, I did the Art direction, the visual creation and motion graphics of the project.