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Herbalife Prague 2014 'Making Of'

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    Sam Kelly
Hello, my name is Sam Kelly. I am a freelance Motion Graphics Designer from London. I specialise in creating design-led video content for projects that range from Graphic Design to Broadcast Animation to Digital Advertising, for a variety of clients, industries and platforms. I’ve worked in London, Berlin and Melbourne, for the likes of The Australian Open, Bupa, Cisco, Foxtel, Philips, Sky and a whole heap of smaller (but no less important) brands too. Please get in touch if you have any questions or would like to discuss a project or quote. I look forward to hearing from you.
On behalf of Shoot You, I led a big project creating 2 videos for the EMEA Herbalife Extravaganza 2014. Hosted in Prague, the event welcomed a sell-out audience of 17,500 Members from over 50 countries across EMEA and the world. The videos ran on a 360° circular display in the middle of the centre stage consisting of 8 individual screens, stretching over a massive 8000 pixels wide. That's nearly double 4K!

The 'Making Of' video below shows a combination of the final content and some behind the scenes work, including:
• Templates used to solve the physical and pixel dimensions
• Pre-visualisations for both 2D & 3D aspects
• Mixing of the 20 track audio soundscape to a 5.1 surround sound mix
• 3D animation of the logos
• An After Effects flow chart revealing the hierarchal structure of the project reaching an enormous 3,000 x 31,000px
• A full 3D rendered example of the work
• Documentation imagery of the event

To read more about the project, please visit my website here - http://sam-kelly.me/Herbalife-Prague-2014

Event documentation photos © 2014 Herbalife International of America, Inc.
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