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The Bensaude Group is one of the largest Portuguese economic groups, born on the island São Miguel, Azores in 1820. Result of a great capacity for adaptation and its strategic vision, the Group today aggregates more than 20 companies divided into 5 business areas: Distribution, Energy, Maritime and Logistic, Tourism, Service.
With a rebranding to celebrate 200 years of history, the challenge was to create a video to present the new visual identity of the brand. In a geometrical, precise and inspirational world, where the triangle represents not only the present and the future, but also the past, we explain through patterns and illustrations, how the logo was constructed and declines for the monolithic identities of the business areas.
Client: Grupo Bensaude
Client Director: Filipa Robalo
Creative Director: Ricardo Miranda
Strategy: Miguel Melo
Brand Designer: Artur Sempere
Styleframes and Motion: Joana Correia