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Fernwood

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    Kane Rowlingson
Hello! I'm Kane, I'm an animator / designer / story telling motion graphics enthusiast from Melbourne Australia. I currently work as a freelance animator / designer for a number of talented studios and agencies, I’ve been studying and working in the field of design and animation for the past 9 years. Coming up with new concepts, styles, stories and characters and then bringing these to life using modern digital and traditional techniques is my main love. With a strong emphasis on storytelling through the medium of animation and design my main goal throughout each project I take on is to translate an idea or message into compelling, shareable and beautiful content.
Find out more here: https://www.jumbla.com/work/branded-web-content/fernwood

This web video was created to showcase Fernwood’s full-service health clubs. After impressing with an initial proposal for its rewards program, Jumbla was asked to create a wider promotion of the brand.

The vivid and vibrant 2D animation feels like one continuous scene, where clever camera movements and seamless transitions not only follow each character’s journey, but offer insights into the benefits of Fernwood.
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2D

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