Darling Harbour brand video
To create the balloon typeface, I hand modelled and crafted each individual letter in 3D. We then created a set of useable guidelines for any designers who will use the brand, without needing any knowledge of 3D software. Designers can easily change colours, scale and arrange the letterforms in any configuration they please.
I made a video to introduce the new brand to the world, compositing 3D words into live action footage from the precinct.