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Cloudride

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    Linetest Collective
Linetest is a full-service production company focused on crafting imaginative motion graphics and animated videos to promote brands. With emphasis on design, storytelling, and craftsmanship, we bring projects from concept to completion.
Cloudride produces innovative e-liquids. A first in its class with flavours created by a James Beard Award-winning chef, and tested by scientists to ensure a fun and safe product. This light-hearted piece accurately reflects Cloudride's brand, and focuses on our character making the choice for a better experience.

We were very passionate about creating dynamic motion while the character was in flight, so using hand-drawn 2D animation and a mix of 3D elements was a real pleasure. The hand-drawn animation allowed for lots of extreme posing, distortion, and emphasizing the speed and excitement while the character was in flight.
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2D

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