Canon PRISMADirect

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Motoko is a motion design studio based in The Hague. Our work is original and custom made, from concept to final output. We serve creative agencies, tv channels, production companies and corporate clients. Delivering custom made motion design material, combining 2d-, 3d animation and film.
PRISMAdirect, the new print management solution by Canon, streamlines the workflow of your print department. To promote this new platform, Motoko produced this 2-minute explainer video for OCE-Canon.

The 2d animated video tells the parallel stories of Jim, manager at a print department and Kate, owner of a print shop. We see how both Jim and Kate have to adapt to changing developments in the print industry and how PRISMAdirect helps to improve their workflow and profits.

PRISMAdirect: more jobs, more control, direct results.

Project link: http://www.motoko.tv/en/production/animation/canon-prismadirect/
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