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Branded Dreams - The Future Of Advertising

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    Ton Meijdam
Studio Smack are Ton Meijdam, Thom Snels and Béla Zsigmond. Their animated films gained numerous awards at design- and film festivals around the globe. Studio Smack produces work that in the first analysis has an autonomous value, but often also responds to developments in society, the so-called Design for Debate.
"The real question is not: How many ads do we see? The real question is: What do we have to do to see no ads? And the answer is: go to sleep" (James B. Twitchell)

We see ads everyday and everywhere. They have become part of our life. While some people try to avoid seeing ads, advertisers keep finding new ways to reach us. However they are unable to reach us when we sleep. Our dreams are the last safe and add-free place so it seems.

But what happens when advertisers have the possibility to enter our dreams? Based on recent developments in brain science and technology this might be possible in the near future.

This animated short is an impression of a dream infected by a brand we all know,...

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