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BouKhalil Privilege Ident

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    Gab Ferneiné
Gabriel Ferneiné is a Visual Designer based in Beirut. Crafting multimedia techniques for both Experimental and Corporate work.
BouKhalil Supermarkets wanted to create a TV ident for their privilege card allowing clients to collect points and thus operating as a gift card. I got handed the storyboard by the agency, and developed it for a 20 seconds TVC. Transforming the Art Direction of the concept from a 2D idea to a 3D identity. You can check my storyboard here:
https://www.behance.net/gallery/17289829/BOUKHALIL-IDENT
I had a lot of fun working on it, I used Cinema 4D with attractors, physics, mogrpah, gravity, and several other plugins to get the results I wanted. A lot of tutorials were involved in this creation.
The hard part was to combine the render shots of the Trolley ending scene and the explosion of spheres.

Agency: Drive Dentsu Beirut.
Creative Director: Alain Choucair.
Music and SFX: Nabil Saliba.
Directed, animated & Edited by Gabriel Ferneiné.
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3D

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