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Art in CNCBI | Excerpt

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    Jay Lee
I create visual storytelling with an emphasis on creativity, emotion and aesthetic of the works, through a variety of media such as illustration, motion graphic, film, projection art and installation.
Art in CNCBI, an art project launched in partnership between CITIC Bank International and We-search, aims to provide the general public an easy access to various artworks by bringing an art space into the bank's network. This film gives details about the idea and planning behind the project.
Seesaw took charge of the motion graphic design, adopting fashionable geometric shapes and infographics in the film in an attempt to change the conservative stereotype of the banking industry.
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