Alias Empire - 'Black & White' Offical Video

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    Steve MacD
Steve Mac Devitt is a multi disciplinary designer / director.By day creating title sequences and programme packages, channel branding and promos for TV and film, by night producing and directing music videos, live visuals and light installations.
The Short Story -
We built a custom set, created bespoke visuals, brought in two 12k projectors, some strobes and some lights and had at it. All for your viewing pleasure..

Making of video at http://www.youtube.com/watch?feature=player_embedded&v=de71wyS5BCw

The Long Story -
I'd wanted to shoot visuals into a 'space' rather than a 'surface' for quite some time and this project gave me a perfect outlet. We built custom set from curtain fabric from IKEA in an vacant space in Block B, Smithfield. I created a set of bespoke visuals the week before on the concept of Black & White, using high contrast images and strong shapes. It was strange as the pure black and white images looked so sparse on my monitor but having seen projects such as Anti-VJ's 3Destruct and Optica's Light Box I knew it 'should' work. The visuals set was then tweaked and adapted on-site as some of the graphics worked and some didn't. For example all of the particle visuals I had built became mush once they were multiplied over many layers of fabric so they were ditched whereas the strong simple shapes, which look unnervingly sparse on the monitor, translated incredibly well in the 3D space. When the first projector was being set up Robert used a grid to align it and it looked amazing. So, 30 minutes before we started shooting, I built a series of grid graphics that were then incorporated into the set. Pressure yes but really satisfying when you see it working in front of your eyes.
Fire up the two 12k projectors, some strobes and some lights and we had at it. The video is above, Shane Caffery shot a 'making of' video which is below along a few stills from the shoot for your viewing pleasure.
Inspired by Anti-VJ and Optica, check out there sites for their inspirational work.
Huge massive love to all the people involved, we had a really a great crew for this. 
Produced & Directed by Steve Mac Devitt & Greg Corcoran
Editor: Greg Corcoran
Visual FX & Projections: Steve Mac Devitt

Cinematographer: JJ Rolfe
Lighting Director: Luis Poveda
Staging & Rigging: Gregg MacDonald
Projector Technician: Robert Byrne
Camera Assistant: Philip Blake
EPK Director: Shane Caffrey

A huge thanks to all involved for making it happen.

Special Thanks to:
Liam Littlewood
Dave Leahy, Warrior Films,
Colm Bairéad
Nick, Ben & Joe @ Block T, Smithfield
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Project stills

Music Videos