Adidas Superstar | 50th Anniversary

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Device is an audiovisual design studio based in Barcelona.We focuse on direction and art direction for design, motion graphics, audio and installations.We work with different styles we consider opposites, that interrelate to one another, generating our whole body of work. That's why we symmetrically divided our website into the white and black side.

In the history of sneakers, one shoe fits all. Changed the game on the court 50 years ago. Made for the game-changers off of it today. This shoe believes in those with the power to change anything. From artists and designers to musicians and athletes, Superstar belongs to the teams who make the difference by embracing collective creativity.

In this spirit of change and teamwork, we collaborated with Device to co-create, under Enric Soldevila’s art direction, promotional videos for the campaign. We worked alongside
Hypebeast and joined the celebration of the shoe that changed it all.
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