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Adidas - Deerupt launch 2018

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    workbyprocess
Process Moving Image is a full service moving image studio established in 2014. We are creatively led with design and technical excellence at the heart of our approach.
European launch films for the Adidas Originals x JD Sports colourways of the new Deerupt trainer.

Commissioned by Intermarketing as the centrepiece to their in store marketing and POS displays, the films were created as looping 3D animations to be played on rotation for the duration of the initial marketing push.

Additional exports were created for portrait screens and online platforms.

The film itself was an exploration of the unique grid / netting features which form the Deerupt.

The film was used in store across Europe as well as at launch events that happened in Amsterdam, London, and Manchester.



Client: Adidas / JD Sports
Agency: Intermarketing
Art Direction: Intermarketing
3D Scanning, 3D modelling: Process
Direction, Design, 3D, Animation, Edit, VFX, Grade: Process
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