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A/D 2014 – OPENING TITLES

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    BREEDER
String parabolas brought to life.

See how we did it with a breakdown video of our process: https://vimeo.com/109404534

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This is the third time Breeder’s been invited to create the opening titles for Analogue/Digital Creative Conferences (http://www.analoguedigital.com.au), so we took the idea of blending the real and digital to a new place. With yet another amazing track to work from thanks to the insanely-talented Alabaster and taking inspiration from mathematical parabolas – we built rigs, threaded them with string, then filmed it all with a tonne of different lights. We wanted to show how the boundary between the real and digital worlds have become so blurred, they’re as intertwined as the lines that represent them.

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CREDITS

Creative Direction: Breeder
Producers: Candace Browne & Adam Sebastian West
Art Direction: Joyce N. Ho
Technical Direction: Chris Morris
Animation: Chris Morris, Joyce N. Ho & Alex Gee
Editing: Alex Gee
Music: ALABASTER (http://www.iamalabaster.bandcamp.com)
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